Yesterday I sent out my snail mail monthly newsletter, and it went out to 600 clients that were in my database. I invested $300 to mail out the newsletters, and within 24 hours people started receiving the newsletters and I received my very first booking from the mailing.
Last month I sent out a newsletter to the same 600 people for the same investment of $300, and over the course of a month, it created $6800 worth of income. That’s a $6500 profit on that one investment. That’s in addition to all of the other things I do to market my business. That’s just one strategy at work.
And it got me thinking. If I can share with you one key idea that could grow your business exponentially, this is what it would be.
If you want to grow your business, you have to become visible.
If you want to be your industry’s best… Continue reading
One of the best ways to build your business is by speaking in public. It increases your visibility, attracts new customers, and establishes you as the expert in your field. Whether you’re a professional public speaker, entertainer, real estate agent, lawyer, contractor, or a plumber, everyone can benefit from speaking to the right audience.
There are some very intelligent and articulate people who tend to clam up when put in front of an audience, and I believe the reason is fear. Maybe it’s the fear of failure, the fear of embarrassment, or the fear that others may think that they don’t know what they’re talking about. This is normal. Everyone who first gets up in front of an audience has these fears. The way to conquer these fears is to actually do it. The only way to get better as a public speaker is to speak often. Practice and repetition are the key elements to becoming a great public… Continue reading