trust

Do Personal Posts Have Any Business In Marketing?

 

A strong relationship will pay off over time because your audience will get to know, like and trust you.

 

On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites www.LouSerrano.com and www.LouSerranoMagic.com. It’s a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What’s rather obvious to me isn’t always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It’s a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know,… Continue reading

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