Relationships

The First Step In Retaining Customers

There are three main areas which we need to focus on in building our business, which I call ACR – Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.

The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.

In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.

To your success!

Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

My Promise To You in 2014

This is the first blog post of the year, and I want to wish you all a very happy New Year! Most people start the year by making New Year resolutions, and some people hate making New Year resolutions. I think of New Year resolutions as just another way of setting goals, and I’m a huge believer in setting goals and creating a plan for achieving those goals.

If you were to ask most people what kind of goals they’ve set for themselves, it doesn’t take a psychic or a mentalist to predict what they’re going to say. Usually it has to do with one of three things. The first is in regards to health. People want to lose weight, eat right, go to the gym, and create more vitality. The second has to do with finances. People want to create more income, save more money, pay off debt, and invest for the future. The third goal usually has something… Continue reading

What Does This Have To Do With Marketing?

Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.

I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to use Facebook as an effective marketing tool for my business, and I’d like to share some insights.

There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.

In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It’s been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you’re a likable… Continue reading

Top Three Reasons For Having A Blog

I want to share with you the top three reasons why every business owner should have a blog. Whether your a magician, musician, variety artist, speaker, coach, consultant, a product-based business, or a service-based business, every business can benefit from having a blog. Continue reading
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