Prospects

Embracing Change


In the last few months I’ve had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you’ve been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you’re doing something wrong. You’re probably doing business the same way you were eight years ago.

embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn’t even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

Shut Up & Close The Deal – Sales Tips

I was watching an old episode of Shark Tank recently, and it reminded me of a very valuable lesson. For those of you who aren’t familiar with Shark Tank, it’s a TV show where different entrepreneurs pitch their idea to four investors (Sharks). The entrepreneurs are usually asking for a specific amount of money in exchange for a certain percentage of an equity stake in the business. The sharks can either pass on the idea, or they can make an offer, and sometimes are willing to negotiate with the entrepreneur.

This one episode featured a guy who billed himself as the world’s greatest salesman. He said he could sell anything to anybody. He had put together a program where he taught other salespeople how to close more deals, and promised he could help increase their closing ratios by 40%.

He gave an excellent pitch where he was asking for an investment of $90,000 in exchange for a 20% equity stake… Continue reading

The First Step In Retaining Customers

There are three main areas which we need to focus on in building our business, which I call ACR – Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.

The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.

In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.

To your success!

Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

Face To Face Selling – Marketing & Sales Strategies

In this day of modern technology, it’s much too easy to stay in our office conducting business through telephone, email, and text messaging. We generate traffic to our websites and try to close the deal over the phone. Not only are you doing this, so is your competition.

Sometimes we need to do the things that most others in our industry aren’t doing. Sometimes we need to get face to face with our prospects to seal the deal. In the above video, I did exactly that.

There were three magicians that had bid on this one event. My bid was the highest of the three. During one of my conversations with the client, I suggested that I meet her at the venue to discuss what would best suit her needs. I explained that even if she decided to go with one of the other performers, at least she would be more knowledgable on how to proceed.

Apparently I was the… Continue reading

Put On Your Happy Face

A while back I got a call from a friend who wanted me to do a magic show at her child’s birthday party. At the time, I didn’t do kids parties. I had stopped doing them for about 5 or 6 years. About a year ago I started booking them again, but that’s another story.

I recommended someone who I thought would do a great job, and who could actually use the work. Since the party was for a friend of mine, I was present when the performer arrived. I was surprised to see her with a very serious look on her face. As she put her props together getting ready for the show, she was very focused. When someone would interrupt her by asking if she was the magician for the party, she’d say yes, and then continue with what she was doing. She almost looked annoyed that someone was interrupting her while she was setting up.

When it… Continue reading

3 Reasons Why Testimonials Will Help Increase Your Business

Let me share with you a short, personal story. Years ago I was in the process of purchasing my first home. I interviewed several real estate agents, and they all seemed competent, professional, and pleasant. One of the agents that I met presented me with a binder that was filled with dozens of hand written and typed testimonial letters from previous clients. They all thanked the agent for the wonderful job he had done in helping them find their dream homes, and they were all incredibly happy with the entire sales process.

I read page after page. Each was a glowing review of the person sitting in front of me. After reading about a dozen or so letters, I realized this was the person I wanted representing me in my first home purchase. I’ve never forgotten the impact those letters had on me.

Testimonials accomplish three things.

1. Promote Credibility. Testimonials provide social proof that your products and services are… Continue reading

Review of the Kodak Zi10 Play Touch Pocket Video Camera

In the past I’ve talked about the importance of having a blog, and in particular about having a video blog to grow your business, about the value you can convey to your prospects and customers, and the benefits to you and your business of having a blog (see Top Three Reasons For Having A Blog / Feb.10, 2011).

In April of last year I posted a vlog where I shared some simple yet effective tips on How To Get Started With Vlogging. At that time I recommended the Kodak Zi8 pocket video camera. Well, I just recently purchased the Kodak Zi10 Play Touch, and I wanted to share my results.

In the above video you can see a comparison of both video and audio quality of the camera I used to use and the Kodak Zi10. I think you will be amazed by the contrast.

There are two features that attracted me to the Kodak Zi10. First,… Continue reading

Top Three Reasons For Having A Blog

I want to share with you the top three reasons why every business owner should have a blog. Whether your a magician, musician, variety artist, speaker, coach, consultant, a product-based business, or a service-based business, every business can benefit from having a blog. Continue reading
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