Every business is designed to do one thing; solve the problems of other people. If you aren’t solving problems for others, you won’t be in business for very long. For example, if I have a leaking faucet, I’ll call a plumber who can fix it. Problem solved. If I need to sell my home, I’ll hire a realtor who can list my home, find a buyer, walk me through all the paperwork, and make sure everything gets filed correctly. Problem solved. If I’m having a party and I want to make sure my guests don’t get bored, I’ll hire entertainment such as a magician, comedian, band, or caricature artist. My guests are entertained, and my problem is solved. If you think your business is different, and you’re not there to solve a problem, you’re either fooling yourself, or you don’t have a viable business. The key to maximizing your marketing is to clearly identify the problem, and then convey your… Continue reading
One of the best ways to build your business is by speaking in public. It increases your visibility, attracts new customers, and establishes you as the expert in your field. Whether you’re a professional public speaker, entertainer, real estate agent, lawyer, contractor, or a plumber, everyone can benefit from speaking to the right audience.
There are some very intelligent and articulate people who tend to clam up when put in front of an audience, and I believe the reason is fear. Maybe it’s the fear of failure, the fear of embarrassment, or the fear that others may think that they don’t know what they’re talking about. This is normal. Everyone who first gets up in front of an audience has these fears. The way to conquer these fears is to actually do it. The only way to get better as a public speaker is to speak often. Practice and repetition are the key elements to becoming a great public… Continue reading