Let me share with you a short, personal story. Years ago I was in the process of purchasing my first home. I interviewed several real estate agents, and they all seemed competent, professional, and pleasant. One of the agents that I met presented me with a binder that was filled with dozens of hand written and typed testimonial letters from previous clients. They all thanked the agent for the wonderful job he had done in helping them find their dream homes, and they were all incredibly happy with the entire sales process.
I read page after page. Each was a glowing review of the person sitting in front of me. After reading about a dozen or so letters, I realized this was the person I wanted representing me in my first home purchase. I’ve never forgotten the impact those letters had on me.
Testimonials accomplish three things.
1. Promote Credibility. Testimonials provide social proof that your products and services are… Continue reading
Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.
I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to use Facebook as an effective marketing tool for my business, and I’d like to share some insights.
There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.
In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It’s been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you’re a likable… Continue reading