Personal Story

3 Reasons Why Testimonials Will Help Increase Your Business

Published March 22, 2012 | By Lou Serrano

Let me share with you a short, personal story. Years ago I was in the process of purchasing my first home. I interviewed several real estate agents, and they all seemed competent, professional, and pleasant. One of the agents that… Continue reading →

Posted in Marketing Tips | Tagged Binder, Choice Customers, Credibility, Doing Business, Dozens, Dream Homes, Increasing Sales, Knowing That Others, Own Horn, Personal Story, Plethora, Prospects, Ramp, Real Estate Agent, Real Estate Agents, Sense Of Security, Skepticism, Social Proof, Testimonial Letters, Testimonials, Those Letters, Wonderful Things | 1 Comment

What Does This Have To Do With Marketing?

Published August 4, 2011 | By Lou Serrano

Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.

I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to… Continue reading →

Posted in Marketing Tips | Tagged Corporate Speaker, Corporations, Doing Business, Effective Marketing, Facebook, Guts, Human Interaction, Insights, Likable Person, Magician, Marketing Tool, Media Networks, Personal Life, Personal Story, Playing Guitar, Playing The Guitar, Relationships, School Of Thought, Serrano, Social Marketing | 13 Comments