Own Horn

3 Reasons Why Testimonials Will Help Increase Your Business

Let me share with you a short, personal story. Years ago I was in the process of purchasing my first home. I interviewed several real estate agents, and they all seemed competent, professional, and pleasant. One of the agents that I met presented me with a binder that was filled with dozens of hand written and typed testimonial letters from previous clients. They all thanked the agent for the wonderful job he had done in helping them find their dream homes, and they were all incredibly happy with the entire sales process.

I read page after page. Each was a glowing review of the person sitting in front of me. After reading about a dozen or so letters, I realized this was the person I wanted representing me in my first home purchase. I’ve never forgotten the impact those letters had on me.

Testimonials accomplish three things.

1. Promote Credibility. Testimonials provide social proof that your products and services are… Continue reading

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