Social Media & The Party Principle

Lou Serrano describes The Party Principle and how it can be used to harness the power of social media networks to grow your business. Continue reading

The #1 Mistake Magicians Make In Building Their Business – And How To Fix it.

What is the number one mistake magicians, entertainers, and other small business owners make in growing their business? One thing we have to remember is that our customers do not buy from us when we want them to buy. They don't buy from us when we are in need of cash flow. Instead, they buy from us when they want to buy. They hire us when they are in need of our services. Continue reading
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