Do Something Different – Stand Out and Be Noticed

I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?

Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.

As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.

Wishing you all continued success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker

How To Book Country Club Gigs For Magicians & Other Variety Artists

I recently booked a country club gig where I perform magic on a bi-weekly basis, and I’ve received emails from people that have inquired on how to book these gigs. The above video describes one simple technique that can allow you to get your foot in the door without having to cold call the clubs

Country clubs can be a gold mine of opportunity for acquiring new clients that have the means to hire you for high-end private and corporate events.

Keep in mind that successful people ask for what they want. It’s in the asking that they are able to receive. Take advantage of the opportunities that come your way, and never be afraid to ask.

I welcome your comments.

Corporate magician & speaker, Lou Serrano


Live Your Passion

A couple of weeks ago I gave my very first lecture for magicians at the Magic Castle in Hollywood, CA. Although I’ve done many speaking presentations for corporate audiences, this was the first time I’ve done a formal speaking presentation for a group of my peers.

For corporate audiences I usually speak about general success principles and I use magic as a metaphor or as pure entertainment during the presentation. This presentation used no magic. Instead, I relied on my specialized knowledge and skills on marketing and business development and I shared this knowledge with the attendees.

It was a very profound experience for me. I was able to impact the lives of people in a way that I’ve never been able to do before. People left inspired, motivated, and with specific tools to grow their businesses. I left this event on a high note.

The very next day, life had a very funny way of showing up. I was… Continue reading

The #1 Mistake Magicians Make In Building Their Business – And How To Fix it.

What is the number one mistake magicians, entertainers, and other small business owners make in growing their business? One thing we have to remember is that our customers do not buy from us when we want them to buy. They don't buy from us when we are in need of cash flow. Instead, they buy from us when they want to buy. They hire us when they are in need of our services. Continue reading
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