Lou Serrano Marketing.com

Posts Tagged ‘Magicians’

I recently booked a country club gig where I perform magic on a bi-weekly basis, and I’ve received emails from people that have inquired on how to book these gigs. The above video describes one simple technique that can allow you to get your foot in the door without having to cold call the clubs

Country clubs can be a gold mine of opportunity for acquiring new clients that have the means to hire you for high-end private and corporate events.

Keep in mind that successful people ask for what they want. It’s in the asking that they are able to receive. Take advantage of the opportunities that come your way, and never be afraid to ask.

I welcome your comments.

Corporate magician & speaker, Lou Serrano

A couple of weeks ago I gave my very first lecture for magicians at the Magic Castle in Hollywood, CA. Although I’ve done many speaking presentations for corporate audiences, this was the first time I’ve done a formal speaking presentation for a group of my peers.

For corporate audiences I usually speak about general success principles and I use magic as a metaphor or as pure entertainment during the presentation. This presentation used no magic. Instead, I relied on my specialized knowledge and skills on marketing and business development and I shared this knowledge with the attendees.

It was a very profound experience for me. I was able to impact the lives of people in a way that I’ve never been able to do before. People left inspired, motivated, and with specific tools to grow their businesses. I left this event on a high note.

The very next day, life had a very funny way of showing up. I was sitting at my desk doing some work. I started feeling light-headed. My arm became numb, and I felt pressure on my chest. My heart started racing, and my pulse was measured at 132 beats per minute. I called a friend and he took me to the emergency room. Once there, my blood pressure was measured at 186/122, which is basically a walking stroke victim waiting to happen.

After several tests (i.e. blood tests, x-rays) they decided to keep me overnight and give me a stress test in the morning. All of the tests checked out negative and my heart is in perfect condition. The incident was determined to be stress related. Since then, I’ve been going to the gym almost everyday doing cardio and lifting weights. My blood pressure is now normal, and it was all done very naturally.

Laying in my hospital bed I started thinking about what was really important to me. Although I love performing magic, I kept thinking there has to be something more to my life, and I realized that speaking is really what I want to do; speaking to people about my specialized knowledge which includes marketing, business development, and personal development. Having a greater impact on the lives of the people around me is really where my passion lies at this point in my life.

So my question to you is, what is is it that you really want to do with your life? What is your passion? If you want to be a professional magician, and have another job, but your passion is performing magic, what’s stopping you from attaining that goal. Life is too short and much too valuable to put things off for another day. If you really want to be a magician, why not take the necessary steps to get there. If you’re already a professional magician, and you want to take your business to another level, why not do what’s necessary do to so. And why not do that now? Why not do that today? This goes for any passion you may have for your life. Life is short. Take advantage of the present moment, and create the life you truly desire.

As always, I welcome your comments.

Corporate Magician and Speaker, Lou Serrano

In my opinion, the number one mistake magicians, entertainers, and other small business owners make is failing to keep in touch with our customers. Every year over half of my business comes from repeat clientele. These are people that hire me year after year, and they are pre-sold on my services, but the one thing we have to remember is that our customers do not buy from us when we want them to buy. They don’t buy from us when we are in need of cash flow. Instead, they buy from us when they want to buy. They hire us when they are in need of our services.

So how do we know when they are in need of our services? We really don’t. So it is our job to stay in touch with our customers. We can do that in a variety of different ways. We can send out monthly postcards and newsletters. Our newsletters can be sent through email or regular mail (I recommend doing both). If you are on a limited budget, you can start a blog and direct your customers to your blog. The best part is a blog costs nothing, It is free.

The most important point is to stay in touch with your clientele, so when they are in need of your services they know to call you and not your competition. If you follow this one tip, you will notice that over the years yours business will grow exponentially. If you want to know all the different ways I stay in touch with my clients, please check out www.SixFigureMagic.com.

Los Angeles Magician - Lou Serrano