As speakers, entertainers, artists, coaches, and consultants, we go into business because we love what we do. We have a passion and we want to share it with the world. We don’t have a boss. We set our own hours. We tell the world we are entrepreneurs, when in reality we are freelancers.
Seth Godin has gone into detail describing the difference between a freelancer and an entrepreneur. I’ll give a brief description here. A freelancer gets paid for doing a job. An entrepreneur builds something bigger than himself.
In reality, a freelancer has many bosses. Each one paying when the job, service, or product is delivered or completed. An entrepreneur on the other hand builds a business and can get others to run it. Once the machine is created, it can keep running without the active participation of the entrepreneur. He has built something bigger than himself.
One is not better than the other, but it’s a good… Continue reading
Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.
My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.
It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I… Continue reading
Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you’re in. In this video I share several ways to use video marketing to in your own business.
I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?
Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.
As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.
Wishing you all continued success!
Your show is the most effective marketing tool at your disposal. The better your show, the easier it is to book gigs, get referrals, and get clients to hire you again and again. In this video, I share some ideas on how to develop a show that stands out from the competition.
To your success!
Every business is designed to do one thing; solve the problems of other people. If you aren’t solving problems for others, you won’t be in business for very long. For example, if I have a leaking faucet, I’ll call a plumber who can fix it. Problem solved. If I need to sell my home, I’ll hire a realtor who can list my home, find a buyer, walk me through all the paperwork, and make sure everything gets filed correctly. Problem solved. If I’m having a party and I want to make sure my guests don’t get bored, I’ll hire entertainment such as a magician, comedian, band, or caricature artist. My guests are entertained, and my problem is solved. If you think your business is different, and you’re not there to solve a problem, you’re either fooling yourself, or you don’t have a viable business. The key to maximizing your marketing is to clearly identify the problem, and then convey your… Continue reading
I recently posted a video called The Million Dollar Secret, and although I received overwhelming support for the idea I shared, I still had a few people who were concerned with some perceived underlying negative issues. One issue that was brought to my attention was the idea that I was “using” people to gain something from a relationship.
Let me state right here that I don’t believe in “using” anyone for anything. Instead, I believe in building relationships. When you build “meaningful” relationships with others, all parties gain something from the relationship.
The most meaningful relationships are based on mutual trust, respect, shared values, passions, and sense of purpose. This applies to all relationships whether it’s with your friends, spouse, business partner, or mentor. Basing relationships on the idea that you can “use” them for certain purposes is a formula destined for failure.
One thing you should know about me is that I LOVE people! It’s one of the… Continue reading
Who am I being? A question I must ask myself every morning when I wake up. I’m a magician, a business speaker, internet marketer, and business consultant. But if I really am all these things, then what am I doing? It isn’t enough to just SAY I am these things. In order to BE, I must DO. It’s an illness that plagues us all. Not being who we say we are.
A painting doesn’t paint itself. An artist must sit and put paint to canvas. Brushstroke after brushstroke until the painting is complete. An artist can’t just begin painting after painting without ever completing one and still call himself an artist. To call oneself an artist, a person must create art.
For me to be a magician, I must create magic in the minds of my audience. Without an audience, there is no magic. To be a business speaker, I must get in front of a group of… Continue reading
Sunday, January 15, 2012 I’ll be lecturing at the world-famous Magic Castle in Hollywood, CA. This will be held in the Parlour of Prestidigitation starting at 3:30 P.M.
This lecture will be on The REAL Secrets. how to build your business faster, easier, and more effectively without spending a fortune. If you want to make 2012 drastically better than 20111, financially speaking, than you owe it to yourself to be here.
This is for Magic Castle members only.
Los Angeles Magician, lou Serrano
James Kim, a photojournalist at USC, created an audio slide show of my performance last Friday night at Mo’s Bar & Grill in Burbank, CA. He followed me around for two hours and interviewed me between sets. The slide show above is the end result of his project.
Anybody that has followed my blog for any length of time knows that I’m a huge proponent of using video to tell your story. Whether it’s the story of who you are and what you do, or the story of information that you want to impart on others, video can be much more compelling than reading text alone. In the past I’ve also said that video is more compelling than photos. James only shot photos for this project. By integrating audio and presenting it within the context of a slide show, I believe he was able to tell his story in a way that… Continue reading