Lou Serrano Marketing.com

Posts Tagged ‘Magician’

Sunday, January 15, 2012 I’ll be lecturing at the world-famous Magic Castle in Hollywood, CA. This will be held in the Parlour of Prestidigitation starting at 3:30 P.M.

This lecture will be on The REAL Secrets. how to build your business faster, easier, and more effectively without spending a fortune. If you want to make 2012 drastically better than 20111, financially speaking, than you owe it to yourself to be here.

This is for Magic Castle members only.

Los Angeles Magician, lou Serrano

Magician Profile from James Kim on Vimeo.

James Kim, a photojournalist at USC, created an audio slide show of my performance last Friday night at Mo’s Bar & Grill in Burbank, CA. He followed me around for two hours and interviewed me between sets. The slide show above is the end result of his project.

Anybody that has followed my blog for any length of time knows that I’m a huge proponent of using video to tell your story. Whether it’s the story of who you are and what you do, or the story of information that you want to impart on others, video can be much more compelling than reading text alone. In the past I’ve also said that video is more compelling than photos. James only shot photos for this project. By integrating audio and presenting it within the context of a slide show, I believe he was able to tell his story in a way that is, in some ways, even more artistic and more compelling than video.

I had no input whatsoever on James’ project, except for letting him shadow my steps at the restaurant and answer his questions. The end result is a photojournalistic piece that captured the true essence of what it is that I do on a typical Friday night. Sharing the experience of magic and bringing smiles to the faces of complete strangers is a joy that is difficult to describe. This audio slide show does a great job of capturing some of those moments.

Sometimes we have to step out of our box and view the world through the lens of another human being. By letting another person share his vision of what he sees in your story, you are able to tell your own story in a way that can be much more compelling.

To your success!

Los Angeles Magician and Corporate Speaker, Lou Serrano

P.S. (Shameless Plug) You can see me at Mo’s Bar & Grill every Friday night from 7 to 9 p.m. and Sunday Brunch from 11:30 A.M. to 1:30 P.M. If you’re in the area, I’d love to see you there.

Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.

I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to use Facebook as an effective marketing tool for my business, and I’d like to share some insights.

There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.

In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It’s been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you’re a likable person, will be more inclined to do business with you.

This is why I decided to share a video of me playing the guitar. It’s a part of my life, and although I’m sure there will be some who may knock my playing ability, I’m rather proud of the fact that I had the guts to put this up considering that I no longer practice on a regular basis. Still, it’s a joy to play the guitar, and I hope to eventually have the time to perform again.

Share your personal story through your social media networks, and you will soon see relationships develop that can lead to an ever growing business.

As always, I welcome your comments.

Los Angeles Magician & Corporate Speaker, Lou Serrano

I want to share with you the top three reasons why every business owner should have a blog. Whether you’re a magician, musician, variety artist, speaker, coach, consultant, a product-based business, or a service-based business, every business can benefit from having a blog.

1. Create More Value
It allows you to create more value to the people around you, your prospects, and your customers. If you’ve followed my blog for any length of time, then you know how much I believe in creating more value for others. You can share your expertise on your subject. You can also educate your prospects and customers on your products and services and how they are of benefit to them.

2. Develop Relationships
After a while you will start to develop relationships with your readers and viewers, even if they’ve never met you before. They will view you as a trusted friend, consultant, and as an authority on your subject. If there’s a time when they have a need for your products or services, they will think of you before they think of your competition, which will lead to an increase in business.

3. Your Social Networking Hub
Your blog will serve as the hub of your entire social networking structure. Think about it this way. Let’s say you have a static website. A static website can be compared to an old newspaper. You read it once and you throw it away. The same is true for a static website. You may visit it once, but there’s no reason to go back. A blog is like having a fresh newspaper ever day or every week, depending on how often you update your blog. There is a constant flow of new information you’re sharing, so there’s a reason to come back.

You can use all your social networks (Facebook, Twitter, Linkedin, Youtube, etc.) to direct traffic to your blog. From there you can direct traffic to your other websites depending on the needs of your clients.

Keep in mind that putting up a blog is not like the movie, The Field of Dreams, where if you build it they will come. People won’t find your blog unless you promote it. You can do that through all your social media networks, along with posting messages in online forums, and writing and submitting e-zine articles.

You will find that as you promote your blog you will increase your sphere of influence. More people will find your blog and in turn your business will grow.

As always, I welcome your comments,

Corporate magician, Lou Serrano

Whether it’s Facebook, Twitter, Linkedin, or Youtube, almost everyone is on some sort of social media network. The problem is most people have no idea on how to harness the power of these networks to grow their business.

A few years ago Perry Belcher coined the phrase “The Party Principle”, and described how that principle applied to social media networks. The video above describes “The Party Principle” and how you can use it to grow your business.

The real key is to view the social networks as a party. Be a likable person that shows an interest in other people. As people get to know you and like you, you can direct those people to your other sites such as a blog. From there they can get more information by directing them to a sales page where people can place an order for your products and services.

The one major mistake people make is trying to make a sale directly from the social network site. Doing so can be the kiss of death, if it’s not done properly.

Keep in mind that some people will have no interest what-so-ever in what you have to offer, and that’s okay, because if you adhere to The Party Principle, people will still like you, and that’s not a bad thing.

To get more information on growing your magic business, please visit www.SixFigureMagic.com.

As always, I welcome your comments.

Los Angeles magician – Lou Serrano