I received a phone call a week ago to perform on The Kennedy Administration podcast. I would have the opportunity to perform an eight-minute set of magic followed by an eight-minute interview.
I had never heard of this podcast, so I did a little research. The podcast is shot in front of a live audience of about 80 people in a nightclub in the heart of Los Angeles, and I figured it would be an interesting experience.
As I got closer to the date, I wanted to cancel. It was a date that didn’t pay, and the only thing I’d get out of it was exposure, but the exposure I’d receive wouldn’t be for my target audience. I perform primarily for high-end social and corporate events. This podcast is geared towards a younger generation of “hipsters”, and I‘m much too old to qualify as a “hipster”.
The one thing I was… Continue reading
I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.
I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!
By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.
I’d love to hear your your thoughts on this interview. Please leave… Continue reading
Here is one idea that can mean the difference between failure and success. Not failure and success in the short term, but failure and success on the long haul. What you do is important. Why you do it is even more important. If you have an important enough “Why?”, it can carry you through difficult times to achieve the success you desire.
Please let me know your thoughts by leaving a comment below.
To your success!
Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you’re in. In this video I share several ways to use video marketing to in your own business.
I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?
Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.
As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.
Wishing you all continued success!
Your show is the most effective marketing tool at your disposal. The better your show, the easier it is to book gigs, get referrals, and get clients to hire you again and again. In this video, I share some ideas on how to develop a show that stands out from the competition.
To your success!
I recently posted a video called The Million Dollar Secret, and although I received overwhelming support for the idea I shared, I still had a few people who were concerned with some perceived underlying negative issues. One issue that was brought to my attention was the idea that I was “using” people to gain something from a relationship.
Let me state right here that I don’t believe in “using” anyone for anything. Instead, I believe in building relationships. When you build “meaningful” relationships with others, all parties gain something from the relationship.
The most meaningful relationships are based on mutual trust, respect, shared values, passions, and sense of purpose. This applies to all relationships whether it’s with your friends, spouse, business partner, or mentor. Basing relationships on the idea that you can “use” them for certain purposes is a formula destined for failure.
One thing you should know about me is that I LOVE people! It’s one of the… Continue reading
Who am I being? A question I must ask myself every morning when I wake up. I’m a magician, a business speaker, internet marketer, and business consultant. But if I really am all these things, then what am I doing? It isn’t enough to just SAY I am these things. In order to BE, I must DO. It’s an illness that plagues us all. Not being who we say we are.
A painting doesn’t paint itself. An artist must sit and put paint to canvas. Brushstroke after brushstroke until the painting is complete. An artist can’t just begin painting after painting without ever completing one and still call himself an artist. To call oneself an artist, a person must create art.
For me to be a magician, I must create magic in the minds of my audience. Without an audience, there is no magic. To be a business speaker, I must get in front of a group of… Continue reading
Sunday, January 15, 2012 I’ll be lecturing at the world-famous Magic Castle in Hollywood, CA. This will be held in the Parlour of Prestidigitation starting at 3:30 P.M.
This lecture will be on The REAL Secrets. how to build your business faster, easier, and more effectively without spending a fortune. If you want to make 2012 drastically better than 20111, financially speaking, than you owe it to yourself to be here.
This is for Magic Castle members only.
Los Angeles Magician, lou Serrano
James Kim, a photojournalist at USC, created an audio slide show of my performance last Friday night at Mo’s Bar & Grill in Burbank, CA. He followed me around for two hours and interviewed me between sets. The slide show above is the end result of his project.
Anybody that has followed my blog for any length of time knows that I’m a huge proponent of using video to tell your story. Whether it’s the story of who you are and what you do, or the story of information that you want to impart on others, video can be much more compelling than reading text alone. In the past I’ve also said that video is more compelling than photos. James only shot photos for this project. By integrating audio and presenting it within the context of a slide show, I believe he was able to tell his story in a way that… Continue reading