Magic Business

Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I’d love to hear your your thoughts on this interview. Please leave… Continue reading

“Why?” Is More Important Than “What?”

Here is one idea that can mean the difference between failure and success. Not failure and success in the short term, but failure and success on the long haul. What you do is important. Why you do it is even more important. If you have an important enough “Why?”, it can carry you through difficult times to achieve the success you desire.

Please let me know your thoughts by leaving a comment below.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Luck and Business – When Preparation and Opportunity Meet

It’s often said that luck is when preparation and opportunity meet. In business, success is based on laying down the foundation of preparation and then taking advantage of the opportunities that come your way.

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Expand Your Business With Video Marketing

Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you’re in. In this video I share several ways to use video marketing to in your own business.

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Public Speaking – One Key Idea That Will Set You On The Right Path

Every business is designed to do one thing; solve the problems of other people. If you aren’t solving problems for others, you won’t be in business for very long. For example, if I have a leaking faucet, I’ll call a plumber who can fix it. Problem solved. If I need to sell my home, I’ll hire a realtor who can list my home, find a buyer, walk me through all the paperwork, and make sure everything gets filed correctly. Problem solved. If I’m having a party and I want to make sure my guests don’t get bored, I’ll hire entertainment such as a magician, comedian, band, or caricature artist. My guests are entertained, and my problem is solved. If you think your business is different, and you’re not there to solve a problem, you’re either fooling yourself, or you don’t have a viable business. The key to maximizing your marketing is to clearly identify the problem, and then convey your… Continue reading

The Magic Castle Lecture

Sunday, January 15, 2012 I’ll be lecturing at the world-famous Magic Castle in Hollywood, CA. This will be held in the Parlour of Prestidigitation starting at 3:30 P.M.

This lecture will be on The REAL Secrets. how to build your business faster, easier, and more effectively without spending a fortune. If you want to make 2012 drastically better than 20111, financially speaking, than you owe it to yourself to be here.

This is for Magic Castle members only.

Los Angeles Magician, lou Serrano

Magic Castle Perk-Tues. March 8, 2011

On Tues. March 8, I am doing a Castle Perk at The Magic Castle. I will be teaching all the attendees concrete strategies that are guaranteed to grow your business and increase your income. I will be sharing concepts and principles that may forever change the way you view your business.

Mark the date on your calendar and if you’re serious about making more money and taking your business to another level, Don’t Miss Out!

Feel free to contact me for more information.

I look forward to seeing you there!

Corporate magician, Lou Serrano

Social Media & The Party Principle

Lou Serrano describes The Party Principle and how it can be used to harness the power of social media networks to grow your business. Continue reading

Build Your Business on a Foundation Destined For Success.

What is the foundation for success? The answer is the same in the magic business as it is in any business. It's also the same answer that you will get if you look at any relationship, whether it's business or personal. Without the proper foundation everything that is built upon it is destined to fail. Continue reading
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