Insights

What Does This Have To Do With Marketing?

Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.

I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to use Facebook as an effective marketing tool for my business, and I’d like to share some insights.

There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.

In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It’s been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you’re a likable… Continue reading

The Steel Ball Routine Reviewed in MAGIC Magazine

Most readers have probably never heard the name Lou Serrano. He's a busy full-time professional who works out of the Los Angeles area. Unless you frequent The Magic Castle, you probably haven't seen him perform. That's a shame, because he's good - very good Continue reading
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