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Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I’d love to hear your your thoughts on this interview. Please leave… Continue reading

How To Speak With Confidence

I believe the most effective way to bring attention to your business, products, services, mission, or cause is to speak in front of groups of people. Whether you’re a CEO, small business owner, professional speaker, coach, consultant, entertainer, or sales manager, we all have to get in front of groups to give a presentation. People like to follow leaders, and people who speak confidently in public are viewed as leaders.

In this video I share a key idea that can pave the way to speaking with confidence.

Please leave a comment below and let me know your thoughts. If you can also share this video, I’d greatly appreciate it!

To your success!

Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

Face To Face Selling – Marketing & Sales Strategies

In this day of modern technology, it’s much too easy to stay in our office conducting business through telephone, email, and text messaging. We generate traffic to our websites and try to close the deal over the phone. Not only are you doing this, so is your competition.

Sometimes we need to do the things that most others in our industry aren’t doing. Sometimes we need to get face to face with our prospects to seal the deal. In the above video, I did exactly that.

There were three magicians that had bid on this one event. My bid was the highest of the three. During one of my conversations with the client, I suggested that I meet her at the venue to discuss what would best suit her needs. I explained that even if she decided to go with one of the other performers, at least she would be more knowledgable on how to proceed.

Apparently I was the… Continue reading

Luck and Business – When Preparation and Opportunity Meet

It’s often said that luck is when preparation and opportunity meet. In business, success is based on laying down the foundation of preparation and then taking advantage of the opportunities that come your way.

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

The Power Of A Promise

“Better a broken promise than none at all.” – Mark Twain

At the beginning of the year I made a promise to all of you – the people who read my blog, who watch my videos, and who inspire me to do what I do. I made a commitment to make one blog post every single week for the entire year. Last week I fell short and didn’t make a post. I broke my promise.

Wouldn’t it be wonderful if we all kept every one of our commitments? How much better would the world be? How much more successful would we all be? How much stronger would the bonds be between the people we love and care about?

I’m a huge believer in living a life of integrity. Doing what you say when you say you’re going to do it. A person of integrity keeps all their commitments no matter how small. After all, when you consistently take care… Continue reading

Expand Your Business With Video Marketing

Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you’re in. In this video I share several ways to use video marketing to in your own business.

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Eliminate Your Competition


How do you eliminate your competition? This one simple idea requires a change in mindset, but can increase your income dramatically.

To your success!

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, and Keynote Business Speaker

Do Something Different – Stand Out and Be Noticed

I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?

Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.

As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.

Wishing you all continued success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker

The Easiest And Fastest Way To Success

In this video I share with you the easiest and fastest way to succeed in any business. Follow in the footsteps of the people that have gone before you. These people have already figured things out. They know what can go wrong and how to do things right. They know what works. If you were to tap into their system, you’d receive similar results.

I’m constantly investing in my own education, by buying books, CDs, courses, attending seminars and asking for advice from people that have already succeeded at what I want to do. If you’re seeking success, seek out others who have already done what you’re trying to do, and see if they have a product that teaches their system.

If you’re a magician, and you want to do school assembly shows, there are magicians out there who have their systems for sale. All you have to do is follow the system and you’ll get similar results. If you’re… Continue reading

The Secret To Commanding Higher Fees

Today I’m going to share with you the number one secret for commanding higher fees for your products and services, but before I do that I will have to assume three things. First, I’m going to assume you have a product or service that delivers value for your customers. I’m also going to assume that you have all your marketing materials and systems in place, and the third thing I’m going to assume is that you’ve positioned yourself as the number one solution for the problems and concerns that are facing your customers. That is a lot to assume, but let’s ay you have all three things in place.

Here is the number one secret. Ask for what you want. Successful people are askers. Because they ask for more, they receive more. Throughout my entire career I’ve always asked people who are more successful than myself for help with my business. I ask for more, so I receive more. If… Continue reading

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