Monthly Archives: September 2014

A Challenge To Create Breakthrough Results

success challenge

Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.

My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.

It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I… Continue reading

Seven Quick Tips In The Art Of Negotiation

Negotiation Tips

1. Listen more than you speak. Ask questions to learn about what the other party really wants, and listen to what they say. The more you understand about the other party’s concerns, the more effective you can be in offering a solution that benefits everyone.

2. Do your research. Find out everything you can about the company and people you’re dealing with. Do an internet search to get relevant information that will help you in the negotiation process.

3. Know your bottom line. Know what is the minimum your willing to accept or the most you’re willing to offer before you start the negotiation process.

4. Have walk away power. If the deal is bad for you, walk away. Nothing is worse than accepting a bad deal.

5. Don’t give concessions without getting something in return. Doing so will only give the other party a sense of entitlement, and will probably encourage them to ask for even more.

6. Never… Continue reading

Success Loves Speed

Everyone knows the story of the tortoise and the hare, but in real life the hare always wins!

Many of us suffer from the same disease, and it’s disease that’s running rampant. The disease is called Paralysis by Analysis. Overthinking things to the point where you don’t make a decision. The more you procrastinate the more you lose enthusiasm for the endeavor that you’ve set your sight on as you slowly slip back into your comfort zone. On the other hand, taking action gets your creative juices flowing, kicks your resourcefulness into high gear, and people who can help in your endeavor are attracted to you.

Take action quickly. Fail quickly, Succeed quickly. Your customers love speed. Your prospects love speed. Success loves speed.

As always, I welcome your comments, and if there’s a particular topic you’d like me to address in the future, please let me know.

To your success!

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Shut Up & Close The Deal – Sales Tips

I was watching an old episode of Shark Tank recently, and it reminded me of a very valuable lesson. For those of you who aren’t familiar with Shark Tank, it’s a TV show where different entrepreneurs pitch their idea to four investors (Sharks). The entrepreneurs are usually asking for a specific amount of money in exchange for a certain percentage of an equity stake in the business. The sharks can either pass on the idea, or they can make an offer, and sometimes are willing to negotiate with the entrepreneur.

This one episode featured a guy who billed himself as the world’s greatest salesman. He said he could sell anything to anybody. He had put together a program where he taught other salespeople how to close more deals, and promised he could help increase their closing ratios by 40%.

He gave an excellent pitch where he was asking for an investment of $90,000 in exchange for a 20% equity stake… Continue reading

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