Monthly Archives: July 2014

Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I’d love to hear your your thoughts on this interview. Please leave… Continue reading

How To Speak With Confidence

I believe the most effective way to bring attention to your business, products, services, mission, or cause is to speak in front of groups of people. Whether you’re a CEO, small business owner, professional speaker, coach, consultant, entertainer, or sales manager, we all have to get in front of groups to give a presentation. People like to follow leaders, and people who speak confidently in public are viewed as leaders.

In this video I share a key idea that can pave the way to speaking with confidence.

Please leave a comment below and let me know your thoughts. If you can also share this video, I’d greatly appreciate it!

To your success!

Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

The First Step In Retaining Customers

There are three main areas which we need to focus on in building our business, which I call ACR – Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.

The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.

In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.

To your success!

Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

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