Monthly Archives: April 2014

Face To Face Selling – Marketing & Sales Strategies

In this day of modern technology, it’s much too easy to stay in our office conducting business through telephone, email, and text messaging. We generate traffic to our websites and try to close the deal over the phone. Not only are you doing this, so is your competition.

Sometimes we need to do the things that most others in our industry aren’t doing. Sometimes we need to get face to face with our prospects to seal the deal. In the above video, I did exactly that.

There were three magicians that had bid on this one event. My bid was the highest of the three. During one of my conversations with the client, I suggested that I meet her at the venue to discuss what would best suit her needs. I explained that even if she decided to go with one of the other performers, at least she would be more knowledgable on how to proceed.

Apparently I was the… Continue reading

Put On Your Happy Face

A while back I got a call from a friend who wanted me to do a magic show at her child’s birthday party. At the time, I didn’t do kids parties. I had stopped doing them for about 5 or 6 years. About a year ago I started booking them again, but that’s another story.

I recommended someone who I thought would do a great job, and who could actually use the work. Since the party was for a friend of mine, I was present when the performer arrived. I was surprised to see her with a very serious look on her face. As she put her props together getting ready for the show, she was very focused. When someone would interrupt her by asking if she was the magician for the party, she’d say yes, and then continue with what she was doing. She almost looked annoyed that someone was interrupting her while she was setting up.

When it… Continue reading

Change Your Thoughts – Change Your Life

In this video I share one idea that can transform the way you think, which in turn can transform the way you speak, which can transform the actions you take, which can transform the outcomes you produce. Implementing this one idea is easier said than done, but doing so can transform your entire life.

I’d love to hear your comments on this. Do you agree or disagree? If you disagree, tell me why.

To your success!

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Luck and Business – When Preparation and Opportunity Meet

It’s often said that luck is when preparation and opportunity meet. In business, success is based on laying down the foundation of preparation and then taking advantage of the opportunities that come your way.

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

The Power Of A Promise

“Better a broken promise than none at all.” – Mark Twain

At the beginning of the year I made a promise to all of you – the people who read my blog, who watch my videos, and who inspire me to do what I do. I made a commitment to make one blog post every single week for the entire year. Last week I fell short and didn’t make a post. I broke my promise.

Wouldn’t it be wonderful if we all kept every one of our commitments? How much better would the world be? How much more successful would we all be? How much stronger would the bonds be between the people we love and care about?

I’m a huge believer in living a life of integrity. Doing what you say when you say you’re going to do it. A person of integrity keeps all their commitments no matter how small. After all, when you consistently take care… Continue reading

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