Monthly Archives: February 2014

Do Something Different – Stand Out and Be Noticed

I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?

Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.

As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.

Wishing you all continued success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker

The Easiest And Fastest Way To Success

In this video I share with you the easiest and fastest way to succeed in any business. Follow in the footsteps of the people that have gone before you. These people have already figured things out. They know what can go wrong and how to do things right. They know what works. If you were to tap into their system, you’d receive similar results.

I’m constantly investing in my own education, by buying books, CDs, courses, attending seminars and asking for advice from people that have already succeeded at what I want to do. If you’re seeking success, seek out others who have already done what you’re trying to do, and see if they have a product that teaches their system.

If you’re a magician, and you want to do school assembly shows, there are magicians out there who have their systems for sale. All you have to do is follow the system and you’ll get similar results. If you’re… Continue reading

The Secret To Commanding Higher Fees

Today I’m going to share with you the number one secret for commanding higher fees for your products and services, but before I do that I will have to assume three things. First, I’m going to assume you have a product or service that delivers value for your customers. I’m also going to assume that you have all your marketing materials and systems in place, and the third thing I’m going to assume is that you’ve positioned yourself as the number one solution for the problems and concerns that are facing your customers. That is a lot to assume, but let’s ay you have all three things in place.

Here is the number one secret. Ask for what you want. Successful people are askers. Because they ask for more, they receive more. Throughout my entire career I’ve always asked people who are more successful than myself for help with my business. I ask for more, so I receive more. If… Continue reading

Newsletter
You will attract more customers and grow your business with my free tips. Enter your name and email below right now to get started.