Monthly Archives: January 2014

Your Magic Show – The Most Effective Marketing Tool

Your show is the most effective marketing tool at your disposal. The better your show, the easier it is to book gigs, get referrals, and get clients to hire you again and again. In this video, I share some ideas on how to develop a show that stands out from the competition.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

How To Get Your First Video Demo For Public Speakers

One essential tool you’ll need for booking speaking engagements is a video demo. Clients, event planners, and speakers bureaus all want to see you in action. They want to see you on stage sharing your message. They want to get a sense of your personality, and they want to see how the audience reacts to your presentation, but how do you book a gig so you can record your presentation, when nobody will book you without a video demo? It’s a Catch 22, so I’ll share with you a couple of ideas that will enable to you to go out and record your first video demo.

The first thing you can do is contact all your local Rotary clubs. These are unpaid engagements, but you will be allowed to speak for 20 to 30 minutes in front of a very appreciative audience. You can either hire a videographer or bring a friend along to video record your presentation. Just… Continue reading

Public Speaking – One Key Idea That Will Set You On The Right Path

Every business is designed to do one thing; solve the problems of other people. If you aren’t solving problems for others, you won’t be in business for very long. For example, if I have a leaking faucet, I’ll call a plumber who can fix it. Problem solved. If I need to sell my home, I’ll hire a realtor who can list my home, find a buyer, walk me through all the paperwork, and make sure everything gets filed correctly. Problem solved. If I’m having a party and I want to make sure my guests don’t get bored, I’ll hire entertainment such as a magician, comedian, band, or caricature artist. My guests are entertained, and my problem is solved. If you think your business is different, and you’re not there to solve a problem, you’re either fooling yourself, or you don’t have a viable business. The key to maximizing your marketing is to clearly identify the problem, and then convey your… Continue reading

My Promise To You in 2014

This is the first blog post of the year, and I want to wish you all a very happy New Year! Most people start the year by making New Year resolutions, and some people hate making New Year resolutions. I think of New Year resolutions as just another way of setting goals, and I’m a huge believer in setting goals and creating a plan for achieving those goals.

If you were to ask most people what kind of goals they’ve set for themselves, it doesn’t take a psychic or a mentalist to predict what they’re going to say. Usually it has to do with one of three things. The first is in regards to health. People want to lose weight, eat right, go to the gym, and create more vitality. The second has to do with finances. People want to create more income, save more money, pay off debt, and invest for the future. The third goal usually has something… Continue reading

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