Motivational Tips

You Don’t Know What You Don’t Know

I’ve been studying marketing and business development for over 25 years; longer than I’ve been studying and performing magic. Throughout the years I’ve had mentors and coaches, I’ve enrolled in coaching and business development programs, and I’ve coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don’t know what I don’t know. There are strategies and tools that others use to create success and wealth that I don’t know about, and in seeking out coaching from others I’m able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman’s Showbiz Blueprint. It’s an intensive 10-week business development program. I learned a few things… Continue reading

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to “Burn the boats!” It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It’s a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you’ve been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you’d like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Standing On The Books We Read

 


 

“The only thing worse than not reading a book in the last ninety days

is not reading a book in the last ninety days and thinking that it doesn’t matter.” 

-Jim Rohn

I try to read at least one book every month. Some of the most successful people in the world read one book every week. Books are a great to way gain knowledge from the experience of other successful people.

In this video I share my five favorite books I read in the last twelve months. These aren’t my favorite of all time, but my favorite from the past year. Choose to read one or all three, apply the ideas that are shared, and reap the rewards in your business and your life.

Lou Serrano

Los Angeles magician & Corporate Entertainment Specialist

Upping the Ante in 2015 – Marketing for Success

 

 

How did you do in your business last year. Did you have a great year, or did you fall short of your goals? In either case, 2015 can still be your best year ever! In this video, I share some tips on how to make 2015 your best year yet, and I also set the tone for what to expect from me for the rest of the year.

I’d love to hear your comments, questions, or concerns, so please feel free to leave a comment.

Wishing you much success!

Lou Serrano

Hit The Ground Running

 

Hit the ground running - marketing for speakers, magicians, and small business owners

Hit The Ground Running

 

We have two weeks remaining before the year comes to an end. Are you coasting trying to ride out the end of the year, or are you giving that final push to finish off the year strong?

Regardless of where you’re at in your business, we should all be giving that final push.

As a professional Los Angeles magician, I booked over 30 gigs for the month of December, but I’m not resting on my laurels. I’m still actively promoting myself trying to book some last minute engagements.

Aside from the final push to close out the year strong, I’m also setting myself up to hit the ground running when January rolls around. I’ve already created my business plan for 2015, I have clear goals that I wish to attain, and I’ve been busy creating new website landing pages for different niche markets.

Come January 1st I won’t be wondering what I should… Continue reading

A Challenge To Create Breakthrough Results

success challenge

Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.

My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.

It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I… Continue reading

Embrace The Fear

Lou Serrano interview

Lou Serrano being interviewed on The Kennedy Administration podcast.

I received a phone call a week ago to perform on The Kennedy Administration podcast. I would have the opportunity to perform an eight-minute set of magic followed by an eight-minute interview.

I had never heard of this podcast, so I did a little research. The podcast is shot in front of a live audience of about 80 people in a nightclub in the heart of Los Angeles, and I figured it would be an interesting experience.

As I got closer to the date, I wanted to cancel. It was a date that didn’t pay, and the only thing I’d get out of it was exposure, but the exposure I’d receive wouldn’t be for my target audience. I perform primarily for high-end social and corporate events. This podcast is geared towards a younger generation of “hipsters”, and I‘m much too old to qualify as a “hipster”.

The one thing I was… Continue reading

Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I’d love to hear your your thoughts on this interview. Please leave… Continue reading

Reflection, Gratitude, Success – Succeeding In Business

When we get bogged down in running our business, it’s easy to experience burn out. Taking a break can help us rejuvenate our minds and bodies to attack our business, projects, and goals with new vigor.

Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

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