Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.
My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.
It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I… Continue reading
1. Listen more than you speak. Ask questions to learn about what the other party really wants, and listen to what they say. The more you understand about the other party’s concerns, the more effective you can be in offering a solution that benefits everyone.
2. Do your research. Find out everything you can about the company and people you’re dealing with. Do an internet search to get relevant information that will help you in the negotiation process.
3. Know your bottom line. Know what is the minimum your willing to accept or the most you’re willing to offer before you start the negotiation process.
4. Have walk away power. If the deal is bad for you, walk away. Nothing is worse than accepting a bad deal.
5. Don’t give concessions without getting something in return. Doing so will only give the other party a sense of entitlement, and will probably encourage them to ask for even more.
6. Never… Continue reading
Everyone knows the story of the tortoise and the hare, but in real life the hare always wins!
Many of us suffer from the same disease, and it’s disease that’s running rampant. The disease is called Paralysis by Analysis. Overthinking things to the point where you don’t make a decision. The more you procrastinate the more you lose enthusiasm for the endeavor that you’ve set your sight on as you slowly slip back into your comfort zone. On the other hand, taking action gets your creative juices flowing, kicks your resourcefulness into high gear, and people who can help in your endeavor are attracted to you.
Take action quickly. Fail quickly, Succeed quickly. Your customers love speed. Your prospects love speed. Success loves speed.
As always, I welcome your comments, and if there’s a particular topic you’d like me to address in the future, please let me know.
To your success!
I was watching an old episode of Shark Tank recently, and it reminded me of a very valuable lesson. For those of you who aren’t familiar with Shark Tank, it’s a TV show where different entrepreneurs pitch their idea to four investors (Sharks). The entrepreneurs are usually asking for a specific amount of money in exchange for a certain percentage of an equity stake in the business. The sharks can either pass on the idea, or they can make an offer, and sometimes are willing to negotiate with the entrepreneur.
This one episode featured a guy who billed himself as the world’s greatest salesman. He said he could sell anything to anybody. He had put together a program where he taught other salespeople how to close more deals, and promised he could help increase their closing ratios by 40%.
He gave an excellent pitch where he was asking for an investment of $90,000 in exchange for a 20% equity stake… Continue reading
I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.
I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!
By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.
I’d love to hear your your thoughts on this interview. Please leave… Continue reading
I believe the most effective way to bring attention to your business, products, services, mission, or cause is to speak in front of groups of people. Whether you’re a CEO, small business owner, professional speaker, coach, consultant, entertainer, or sales manager, we all have to get in front of groups to give a presentation. People like to follow leaders, and people who speak confidently in public are viewed as leaders.
In this video I share a key idea that can pave the way to speaking with confidence.
Please leave a comment below and let me know your thoughts. If you can also share this video, I’d greatly appreciate it!
To your success!
There are three main areas which we need to focus on in building our business, which I call ACR – Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.
The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.
In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.
To your success!
All of your marketing materials should have a call to action or CTA.
From websites and emails to postcards and business cards, an effective CTA will help increase your conversion rates of prospects into customers. In this video, I not only define the CTA, but I give you three key tips that can help you increase the effectiveness of your CTA.
If you don’t follow these ideas, I can practically guarantee that you’re leaving money on the table. Increase your leads, customers, and income by following these three simple tips.
To your success!
By the way, if you haven’t already, please leave your name and email in the sign up box to receive future videos and articles just like this one to help you increase your business. The best part is it’s FREE!
In this day of modern technology, it’s much too easy to stay in our office conducting business through telephone, email, and text messaging. We generate traffic to our websites and try to close the deal over the phone. Not only are you doing this, so is your competition.
Sometimes we need to do the things that most others in our industry aren’t doing. Sometimes we need to get face to face with our prospects to seal the deal. In the above video, I did exactly that.
There were three magicians that had bid on this one event. My bid was the highest of the three. During one of my conversations with the client, I suggested that I meet her at the venue to discuss what would best suit her needs. I explained that even if she decided to go with one of the other performers, at least she would be more knowledgable on how to proceed.
Apparently I was the… Continue reading
A while back I got a call from a friend who wanted me to do a magic show at her child’s birthday party. At the time, I didn’t do kids parties. I had stopped doing them for about 5 or 6 years. About a year ago I started booking them again, but that’s another story.
I recommended someone who I thought would do a great job, and who could actually use the work. Since the party was for a friend of mine, I was present when the performer arrived. I was surprised to see her with a very serious look on her face. As she put her props together getting ready for the show, she was very focused. When someone would interrupt her by asking if she was the magician for the party, she’d say yes, and then continue with what she was doing. She almost looked annoyed that someone was interrupting her while she was setting up.
When it… Continue reading