Do Personal Posts Have Any Business In Marketing?

 

A strong relationship will pay off over time because your audience will get to know, like and trust you.

 

On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites www.LouSerrano.com and www.LouSerranoMagic.com. It’s a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What’s rather obvious to me isn’t always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It’s a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know, like, and trust. It’s the way things have aways been. I blogged a little about it back in August of 2011 (What Does This Have To Do With Marketing?)

Back in 2007 I attended a speaking conference in Las Vegas, and Ali Brown was giving her presentation regarding online success. She talked about how she took her business from generating $35,000 per year to a multi-million dollar business in just a few short years. One of the things she mentioned was how she was able to grow her list and engage more of her followers when she posted little tidbits of personal information.

It’s a strategy that has stuck with me all these years, and it’s something I try to implement from time to time. Posting the occasional personal video gives people a little insight into who I am outside of my business. As people get to know me, hopefully they’ll like me as a person, and in time begin to trust me through my other posts that deal with my business. It’s a strategy worthy of consideration.

To your success!

Lou Serrano

Be Sociable, Share!

2 Responses to Do Personal Posts Have Any Business In Marketing?

  • Lou – it is often the little things that can make a huge difference. It is startling how few entertainers ever send a Thank You note to the people that have booked them. It should be HANDWRITTEN, NOT A STOCK PIECE TURNED OUT ON THE COMPUTER! Also how few ever send out promo pics and prewritten press releases for the event to use. tHE LATE bOB bROWN (PRESTO pLACE mAGIC) USED TO SEND OUT A NEWSLETTER ONCE A MONTH: iN IT HE PUBLISHED THE NAMES OF MAGICIANS THAT HAD VISITED THE SHOP (NOT JUST THE “BIG” NAMES, BUT ALL THE HOBBYISTS AS WELL)AND THE TRICKS THEY HAD PURCHASED. wE ALL HAVE EGOS AND SEEING THEIR NAME IN PRINT AND BEING ACKNOWLEDGED IN THE NEWSLETTER CREATED FRIENDS FOR bOB AND HIS SHOP. I ALWAYS TRY TO LEARN SOME PERSONALINFO ABOUT CLIENTS – SUCH AS THEIR HOBBIES. I KEEP MY EYES OPEN FOR ARTICLES ABOUT THAT SUBJECT AND SEND THEM TEAR SHEETS OR COMPUTER PRINT OUTS OF INFO I FIND. I JUST STICK A POST IT NOTE ON THE MATERIAL SAYING: “I tHOUGHT THIS MIGHT BE OF INTEREST.” I SIGN MY NAME AND DO NOT INCLUDE ANY PROMO MATERIAL. iT IS WHAT A FRIEND MIGHT DO, AND I FIND THAT IT IS A LITTLE TOUCH THAT MAKES A STRONGER IMPRESSION THAN CRAMMING THE ENVELOPE WITH PROMO!
    jOHN “dOC” mORRISSY

Leave a Reply

Your email address will not be published. Required fields are marked *

Newsletter
You will attract more customers and grow your business with my free tips. Enter your name and email below right now to get started.