How To Get Your First Video Demo For Public Speakers

One essential tool you’ll need for booking speaking engagements is a video demo. Clients, event planners, and speakers bureaus all want to see you in action. They want to see you on stage sharing your message. They want to get a sense of your personality, and they want to see how the audience reacts to your presentation, but how do you book a gig so you can record your presentation, when nobody will book you without a video demo? It’s a Catch 22, so I’ll share with you a couple of ideas that will enable to you to go out and record your first video demo.

The first thing you can do is contact all your local Rotary clubs. These are unpaid engagements, but you will be allowed to speak for 20 to 30 minutes in front of a very appreciative audience. You can either hire a videographer or bring a friend along to video record your presentation. Just make sure you’re using a high quality camera. You can use that video as your source to create your video demo.

The second thing you can do is rent a banquet room in a hotel. Invite al your friends, family, colleagues, and business associates to attend the presentation. You will be in front of a very supportive audience who will want to see you succeed. In this type of situation, you can do a multi-camera shoot, and then use this video footage as the source for your demo video.

If you can afford to have your demo professionally shot and edited,by all means do it, but your demo doesn’t have to be slickly produced. It just needs to show you in front of your ideal audience sharing your message. If your target market is the corporate market, then you should have people in your audience dressed in corporate attire. If you’re targeting the college market, then your audience should consist of young adult.

If you think creatively, you’ll find a way to record and edit your video demo, which you can then use to book paid speaking engagements. It’s easy to make excuses as to why you can’t do it, but there will always be people who may be less talented than you who will find a way to get it done.

If you’d like me to address certain topics in the future, please subscribe to my blog and leave a comment. I’ll do my best to address your concerns.

Until next time, go out, share your message, and make a difference in the world.

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Speaker

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5 Responses to How To Get Your First Video Demo For Public Speakers

  • Lou, How Do you choose Your topic for your talks?

    (By the way, For Some Your site is causing me to type in all cAps on my iphone. I hope my comment doesnt Show up thaT way.)

  • Lou Serrano says:

    Hey Kris,

    If you’re talking about these videos, I just talk about whatever is on my mind. I then turn on the camera and start rambling. For better or worse, I don’t use a script or teleprompter. I just like speaking extemporaneously. It’s a good exercise for me. Sometimes I get topic ideas from the comments I receive, so if there’s something you’d like to see addressed in the future, please let me know.

    All the best!


  • Hey Lou,

    I’m referring to your topics for public speaking. How do you come up with topics for your public speaking engagements? Do you have more than one thing that you speak on or do you talk on one topic and just modify it for each client and presentation?


  • Lou Serrano says:

    Hi Kris,

    I only speak about the things I know. I have two topics I speak on. The first program is the M.A.G.I.C. Formula For Success where I talk about general success principles. I use quite a bit of magic during that presentation. It’s actually about 70% magic and 30% speaking. The other topic is the Magic of Communication, where I share ideas on how to present powerfully from the platform. This presentation is about 20% magic and 80% speaking. Every presentation gets customized somewhat, but the bulk of the presentation remains the same.

    Proper marketing advice would be to find a need in the marketplace and fill it. Find out what your target market wants to hear about, and then create a presentation to fill that need. That’s the easiest way to become successful. I have done the exact opposite. I talk about the subjects I care about, and then try to find a market that wants to hear the message. That’s not the best or smartest way of doing things, but sharing the message I’m passionate makes my job much more enjoyable.

    I hope this answers your question.


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