What Does This Have To Do With Marketing?

Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.

I’d like to talk about social media marketing with an emphasis on Facebook. Over the last few years I’ve been able to use Facebook as an effective marketing tool for my business, and I’d like to share some insights.

There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.

In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It’s been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you’re a likable person, will be more inclined to do business with you.

This is why I decided to share a video of me playing the guitar. It’s a part of my life, and although I’m sure there will be some who may knock my playing ability, I’m rather proud of the fact that I had the guts to put this up considering that I no longer practice on a regular basis. Still, it’s a joy to play the guitar, and I hope to eventually have the time to perform again.

Share your personal story through your social media networks, and you will soon see relationships develop that can lead to an ever growing business.

As always, I welcome your comments.

Los Angeles Magician & Corporate Speaker, Lou Serrano

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13 Responses to What Does This Have To Do With Marketing?

  • RIch says:

    You are even more awesome! I’m stoked you shared this about yourself because I’ve only had the chance to chat quickly at the Castle. Looking forward to seeing you in the future.

  • Lou!! Excellent axe work man. I always wished I would have learned the guitar. I’ll settle for just watching and listening to you. You make it look easy! I’m getting ready to switch all my web design stuff to WordPress. It looks like that is what you are using. If so, any suggestions for how to go about learning? Books, videos, online, etc. I’m a MAC guy, so I’m always interested in that angle as well. See you on FB!

  • Andrew says:

    I recently took a social networking for small farms workshop. The class was designed for farmers, but the information translates to any business. The formula that the instructor talked about was the rule of thirds: one third of the time post about business, one third of the time post about your personal life, and one third of the time talk about other people and businesses. This last part can avoid sounding boastful.


  • Lou Serrano says:

    Hey Rich,

    I’m sure we’ll see each other again at the Castle Keep up your great work!


  • Lou Serrano says:

    Hi Terry,

    I’m a MAC guy as well, and I am using WordPress, which I recommend to everyone. AS for web design, I know nothing about it. I outsource all web design duties. Instead I focus my energy on doing the things I do well, which include performing and marketing. Once you set up the blog, it’s self explanatory, but I had to get someone to set up the initial design to get started.

    wishing you the very best!


  • Lou Serrano says:

    Hi Andrew,

    Thank you for your insight. You make an excellent point, and I love the rule of thirds. I’ve never heard anyone explain it that way, but it makes perfect sense.

    Thanks for taking the time to comment.


  • Great video Lou!

    Really liked your point about the “haters” thinking you might be bragging and what not. You are exactly correct, you don’t want those people in your life anyway!

    You mentioned that we should leave our email but I believe I’m already on your list. If I’m not sign me up, you have my info…

    Thanks Lou, hope all is well bud.

    Hart Keene

  • Lou Serrano says:

    Hey Hart!

    Yes, you’re definitely already on the list. thanks for commenting.

    When you coming back to LA?


  • ZACH WALDMAN says:

    Awesome video buddy!

    I know you say you were an even better guitar player back in the day, but Aaron said you’re better now than he ever was, and I think Aaron is pretty rad.

    As for the marketing stuff, I have clients that have known me for so long they’re like family (only not as needy on their birthdays). These people would never consider hiring a magician other than me.

    Even if they stopped hiring me, at least I have more friends.

    Again, great job!


  • James sanden says:


    Great point. I\’ll give it a try. And I like the idea of the comment about mentioning others. Ther\’s also the school of thought that includes offering value in your posts (even if it\’s just a good restaurant recommendation.)

    Looking forward to your lecture at Magic Live!


  • Lou Serrano says:

    Hi James,

    Thank you for taking the time to comment. I completely agree with you about offering value with your posts. I actually talk about that in another blog post entitled Social Media & The Party Principle., and in The Top Three Reasons For Having A Blog.

    I also checked out your website. Great job! One of the topics I’ll be talking about during my presentation is Three Key Components You Must Have On The Landing Page of Your Website, and you incorporate all three. Fantastic!

    I look forward to seeing you at Magic Live!


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