Top Three Reasons For Having A Blog

I want to share with you the top three reasons why every business owner should have a blog. Whether you’re a magician, musician, variety artist, speaker, coach, consultant, a product-based business, or a service-based business, every business can benefit from having a blog.

1. Create More Value
It allows you to create more value to the people around you, your prospects, and your customers. If you’ve followed my blog for any length of time, then you know how much I believe in creating more value for others. You can share your expertise on your subject. You can also educate your prospects and customers on your products and services and how they are of benefit to them.

2. Develop Relationships
After a while you will start to develop relationships with your readers and viewers, even if they’ve never met you before. They will view you as a trusted friend, consultant, and as an authority on your subject. If there’s a time when they have a need for your products or services, they will think of you before they think of your competition, which will lead to an increase in business.

3. Your Social Networking Hub
Your blog will serve as the hub of your entire social networking structure. Think about it this way. Let’s say you have a static website. A static website can be compared to an old newspaper. You read it once and you throw it away. The same is true for a static website. You may visit it once, but there’s no reason to go back. A blog is like having a fresh newspaper ever day or every week, depending on how often you update your blog. There is a constant flow of new information you’re sharing, so there’s a reason to come back.

You can use all your social networks (Facebook, Twitter, Linkedin, Youtube, etc.) to direct traffic to your blog. From there you can direct traffic to your other websites depending on the needs of your clients.

Keep in mind that putting up a blog is not like the movie, The Field of Dreams, where if you build it they will come. People won’t find your blog unless you promote it. You can do that through all your social media networks, along with posting messages in online forums, and writing and submitting e-zine articles.

You will find that as you promote your blog you will increase your sphere of influence. More people will find your blog and in turn your business will grow.

As always, I welcome your comments,

Corporate magician, Lou Serrano

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9 Responses to Top Three Reasons For Having A Blog

  • Chris Sharp says:

    Good advice, Lou. Thanks. It’s evident that your tips work because everytime I get an email from your site, I visit back. I read the blogs and watch the videos.

    I can’t wait to put my show to market and buy your marketing kit.

  • I have to disagree with you on this Lou. There is really no difference in having a blog with fresh content than with a static site with fresh content.

    To me at least there is only 2 differences between them. The first is that you have let’s say a blog that has an address like this…

    And the static site has…

    The other is that a blog can automaticly ping and a static site can’t.

    Oh ok as a bonus you can also automaticly update the front page.

    But to me these differences aren’t a big deal. And as for people comenting on your posts well I am ok with them not doing it.

    And with both blogs and static sites you are right this isn’t a field of dreams. You do have to work at it.

    Just my opinion.
    George Patrick

  • Lou Serrano says:

    Hi George,

    Thank you for taking the time to write. I’m glad someone disagrees with me. It gives me an opportunity to grow by forcing me to analyze my beliefs, so I thank you for this opportunity.

    All of the principles and strategies I share with my audience are the exact same things I use to grow my business. I don’t talk about anything that I don’t personally implement.

    I am not a wizard when it comes to technology. I like to keep things simple, easily implementable, and easily duplicatable. Most people are in the same boat as me. I don’t have any idea on how to update my static websites, and quite frankly, I have no desire to learn. I prefer to focus my time and energy on doing what I do best. Performing, speaking, marketing, and sharing ideas are all things that I excel in. Using a blog such as a WordPress site allows me to make updates easily without having to know anything about HTML or any other technical aspects of putting up a website.

    As for your statements regarding the url, it doesn’t make much sense to me. My blog url is . There is no extension.

    You mention that you are okay with people not having the ability to leave a comment on your site. This goes directly against my views regarding the second top reason for having a blog. Having a blog allows you to develop relationships with people that you may not even know. A blog allows you to have a dynamic, interactive, two-way relationship with your viewers; just as you and I are communicating with each other through my blog. A static website does not give you this capability and makes it more difficult to develop relationships. Most people are tired of dealing with big corporations with no personal connections. Any company that can put a face to their business and develop a level of rapport and trust will find it much easier to grow.

    The information I share is designed to give the viewers tools to grow their businesses faster, easier, and more effectively without spending a fortune. I believe having a blog meets all three criteria.

    If you’re happy with your website and the results you are receiving, you may have no need to create a blog for your business. For everyone else, I HIGHLY recommend it.


    Lou Serrano

  • Lou Serrano says:

    Hi Joe,

    There are several blog providers available, but the one I use and recommend is WordPress. You can get started for free, but you will probably want to have a hosted site which will give you many more options and features.

    Wishing you the very best!


  • Good advice Lou!

    But between Facebook, Twitter, Facebook Fan Page, and my e-newsletter I’m not sure if I want to add a blog into the scheme of the things. But maybe I will one of these days! lol

    Thanks for the great videos, keep em coming!

    Hart Keene

  • Lou,

    Thanks for the response. It isn’t that I am against blogs I mean for my mortgage business I put up a test blog. The fact is for most folks who do swear by a blog (and I am not including you in this) is because they heard that google loves blogs!

    When in reality google loves fresh conetent.

    The downside to this all also is the fact that many people who claim they are gurus (Not You)tell their email list and customers to get a blog but then don’t tell them how to use it. Especially magicians.

    I know several magicians that have a blog and then have their sales letters up there and that is it. (Sorry this is a pet peeve of mine there are sales guru’s in the mortgage industry that tell you to do the same things).

    As for the statements with the url I was referring to the posts. If you look above you will see that it shows

    Now if this was a static site it would read: having-a-blog.html

    I was pointing out that it really isn’t a big deal as some people make it out to be (again not you). There are some folks that believe that it is better for the rankings if there isn’t an .htm extension…which you and I both know that isn’t really the case.

    And you are right to each his/her own. And with that I’ll get off my soap box now.


  • Lou Serrano says:

    Thanks for your response George. My reasons for having a blog have nothing to do with Google or rankings, although I know many use it for these reasons. I’m not an SEO expert, so I’ll leave it to the SEO gurus to talk about that aspect.

    All the best!


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