Kris Sheppard Interviews Lou Serrano on The Successful Performercast
I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It’s an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.
I don’t talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!
By the way, if you’re an entertainer of any kind, do yourself a favor and subscribe to Kris’ blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.
I’d love to hear your your thoughts on this interview. Please leave… Continue reading
How To Speak With Confidence
I believe the most effective way to bring attention to your business, products, services, mission, or cause is to speak in front of groups of people. Whether you’re a CEO, small business owner, professional speaker, coach, consultant, entertainer, or sales manager, we all have to get in front of groups to give a presentation. People like to follow leaders, and people who speak confidently in public are viewed as leaders.
In this video I share a key idea that can pave the way to speaking with confidence.
Please leave a comment below and let me know your thoughts. If you can also share this video, I’d greatly appreciate it!
To your success!
Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker
The First Step In Retaining Customers
There are three main areas which we need to focus on in building our business, which I call ACR – Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.
The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.
In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.
To your success!
Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker
3 Key Tips On Effective Calls To Action – CTA
All of your marketing materials should have a call to action or CTA.
From websites and emails to postcards and business cards, an effective CTA will help increase your conversion rates of prospects into customers. In this video, I not only define the CTA, but I give you three key tips that can help you increase the effectiveness of your CTA.
If you don’t follow these ideas, I can practically guarantee that you’re leaving money on the table. Increase your leads, customers, and income by following these three simple tips.
To your success!
Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker
By the way, if you haven’t already, please leave your name and email in the sign up box to receive future videos and articles just like this one to help you increase your business. The best part is it’s FREE!
Reflection, Gratitude, Success – Succeeding In Business
When we get bogged down in running our business, it’s easy to experience burn out. Taking a break can help us rejuvenate our minds and bodies to attack our business, projects, and goals with new vigor.
Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker
Art Williams – Do it! One of the most inspirational speeches ever given!
Regardless of your religious or political beliefs, this classic speech by Art Williams given in 1987 is one of the most inspirational speeches ever given. Over the years I’ve watched this speech over 30 times. If you’ve never seen this, it’s a must watch. If you have seen it before, watch it again. It just might be the kick in the pants you need to get off your behind and get things done!
To your success!
Lou Serrano
Los Angeles magician, Corporate Entertainment Specialsist, Keynote Business Speaker
“Why?” Is More Important Than “What?”
Here is one idea that can mean the difference between failure and success. Not failure and success in the short term, but failure and success on the long haul. What you do is important. Why you do it is even more important. If you have an important enough “Why?”, it can carry you through difficult times to achieve the success you desire.
Please let me know your thoughts by leaving a comment below.
To your success!
Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker
Stop Trading Time For Money
If you had the choice (and you do), would you prefer to be financially wealthy, or would you rather to be poor? For various reasons, I think most of us would prefer to be rich, and although it’s what we’d prefer, most of us have no idea how to get there.
I’m not rich, so I can’t show you the way to being rich, but I have been poor, and it’s definitely not a place to which I’d ever like to return. Somewhere in my journey out of poverty lies the answer to becoming wealthy. Not the ONLY answer, but the answer for me, and maybe for you as well.
Most of us trade time for money. We put in time at a job and we get paid a salary. We get paid by the hour, or per job. We get paid for delivering a product or service, and in most cases, the only way to make more money is… Continue reading
Face To Face Selling – Marketing & Sales Strategies
In this day of modern technology, it’s much too easy to stay in our office conducting business through telephone, email, and text messaging. We generate traffic to our websites and try to close the deal over the phone. Not only are you doing this, so is your competition.
Sometimes we need to do the things that most others in our industry aren’t doing. Sometimes we need to get face to face with our prospects to seal the deal. In the above video, I did exactly that.
There were three magicians that had bid on this one event. My bid was the highest of the three. During one of my conversations with the client, I suggested that I meet her at the venue to discuss what would best suit her needs. I explained that even if she decided to go with one of the other performers, at least she would be more knowledgable on how to proceed.
Apparently I was the… Continue reading
Put On Your Happy Face
A while back I got a call from a friend who wanted me to do a magic show at her child’s birthday party. At the time, I didn’t do kids parties. I had stopped doing them for about 5 or 6 years. About a year ago I started booking them again, but that’s another story.
I recommended someone who I thought would do a great job, and who could actually use the work. Since the party was for a friend of mine, I was present when the performer arrived. I was surprised to see her with a very serious look on her face. As she put her props together getting ready for the show, she was very focused. When someone would interrupt her by asking if she was the magician for the party, she’d say yes, and then continue with what she was doing. She almost looked annoyed that someone was interrupting her while she was setting up.
When it… Continue reading
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