You Don’t Know What You Don’t Know

I’ve been studying marketing and business development for over 25 years; longer than I’ve been studying and performing magic. Throughout the years I’ve had mentors and coaches, I’ve enrolled in coaching and business development programs, and I’ve coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don’t know what I don’t know. There are strategies and tools that others use to create success and wealth that I don’t know about, and in seeking out coaching from others I’m able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman’s Showbiz Blueprint. It’s an intensive 10-week business development program. I learned a few things… Continue reading

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I’d love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to “Burn the boats!” It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It’s a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you’ve been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you’d like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Embracing Change

In the last few months I’ve had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you’ve been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you’re doing something wrong. You’re probably doing business the same way you were eight years ago.

embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn’t even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

You’ll Never Become Bigger Than Yourself If You Insist On Working Alone


You'll never become bigger than yourself if you insist on working alone.
As speakers, entertainers, artists, coaches, and consultants, we go into business because we love what we do. We have a passion and we want to share it with the world. We don’t have a boss. We set our own hours. We tell the world we are entrepreneurs, when in reality we are freelancers.

Seth Godin has gone into detail describing the difference between a freelancer and an entrepreneur. I’ll give a brief description here. A freelancer gets paid for doing a job. An entrepreneur builds something bigger than himself.

In reality, a freelancer has many bosses. Each one paying when the job, service, or product is delivered or completed. An entrepreneur on the other hand builds a business and can get others to run it. Once the machine is created, it can keep running without the active participation of the entrepreneur. He has built something bigger than himself.

One is not better than the other, but it’s a good… Continue reading

Passion Trumps Technique – Public Speaking Tips


Do you speak too fast? When I first started performing as a Los Angeles magician, one recurring suggestion I’d get from my peers who were trying to help, was to slow down. They said I talked too fast.

Even today when I give a speaking presentation or perform magic, I have a tendency to speak very fast. There are a several reasons for it. If I’m even a little nervous, I speak fast, and it’s difficult to control. Sometimes I know my material so well, that the words just flow out of my mouth without even thinking about it. Other times I’m just so passionate and excited about the ideas that I have to share, that passion and excitement reveals itself in my quickly paced speaking.

So, is this a bad thing? Well, it can be. If you speak so fast that you don’t enunciate your words, people won’t understand what you’re saying. Other times the… Continue reading

Do Personal Posts Have Any Business In Marketing?


A strong relationship will pay off over time because your audience will get to know, like and trust you.


On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites and It’s a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What’s rather obvious to me isn’t always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It’s a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know,… Continue reading

Standing On The Books We Read



“The only thing worse than not reading a book in the last ninety days

is not reading a book in the last ninety days and thinking that it doesn’t matter.” 

-Jim Rohn

I try to read at least one book every month. Some of the most successful people in the world read one book every week. Books are a great to way gain knowledge from the experience of other successful people.

In this video I share my five favorite books I read in the last twelve months. These aren’t my favorite of all time, but my favorite from the past year. Choose to read one or all three, apply the ideas that are shared, and reap the rewards in your business and your life.

Lou Serrano

Los Angeles magician & Corporate Entertainment Specialist

Upping the Ante in 2015 – Marketing for Success



How did you do in your business last year. Did you have a great year, or did you fall short of your goals? In either case, 2015 can still be your best year ever! In this video, I share some tips on how to make 2015 your best year yet, and I also set the tone for what to expect from me for the rest of the year.

I’d love to hear your comments, questions, or concerns, so please feel free to leave a comment.

Wishing you much success!

Lou Serrano


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