Eliminate Your Competition
How do you eliminate your competition? This one simple idea requires a change in mindset, but can increase your income dramatically.
To your success!
Lou Serrano
Los Angeles magician, Corporate Entertainment Specialist, and Keynote Business Speaker
Easily Launch A Website With Squarespace
If you’re not a tech savvy person, but you’ve always wanted to put up a website without hiring someone to do it for you, I may have the perfect solution for you.
I put up my very first website in 1997, and since then I’ve had about a dozen different sites for different products and services. The thing is I’ve never been able to build my own site, so I’ve always had to hire other people to design and then get the site up on the internet.
I’ve always believed in doing what I do best, and hiring other people to do the things that I either wasn’t good at or had no desire to become good at. Although I know exactly what content to include to create the most effective site, the technical aspects of doing so have always eluded me.
Recently I wanted to put up another website for a niche market, but I wanted to do it… Continue reading
Do Something Different – Stand Out and Be Noticed
I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. “Why should anyone come in to see my show?” With so many magicians performing on the same night, how am I going to get noticed?
Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.
As always, I welcome your comments, and if you haven’t already, please subscribe to my blog by leaving your name and email address in the sign up box.
Wishing you all continued success!
Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker
The Easiest And Fastest Way To Success
In this video I share with you the easiest and fastest way to succeed in any business. Follow in the footsteps of the people that have gone before you. These people have already figured things out. They know what can go wrong and how to do things right. They know what works. If you were to tap into their system, you’d receive similar results.
I’m constantly investing in my own education, by buying books, CDs, courses, attending seminars and asking for advice from people that have already succeeded at what I want to do. If you’re seeking success, seek out others who have already done what you’re trying to do, and see if they have a product that teaches their system.
If you’re a magician, and you want to do school assembly shows, there are magicians out there who have their systems for sale. All you have to do is follow the system and you’ll get similar results. If you’re… Continue reading
The Secret To Commanding Higher Fees
Today I’m going to share with you the number one secret for commanding higher fees for your products and services, but before I do that I will have to assume three things. First, I’m going to assume you have a product or service that delivers value for your customers. I’m also going to assume that you have all your marketing materials and systems in place, and the third thing I’m going to assume is that you’ve positioned yourself as the number one solution for the problems and concerns that are facing your customers. That is a lot to assume, but let’s ay you have all three things in place.
Here is the number one secret. Ask for what you want. Successful people are askers. Because they ask for more, they receive more. Throughout my entire career I’ve always asked people who are more successful than myself for help with my business. I ask for more, so I receive more. If… Continue reading
Being Remarkable
Seth Godin has spoken about the concept of being remarkable for years. In this video, I share some of my own ideas on the subject.
Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, and Business Speaker
Your Magic Show – The Most Effective Marketing Tool
Your show is the most effective marketing tool at your disposal. The better your show, the easier it is to book gigs, get referrals, and get clients to hire you again and again. In this video, I share some ideas on how to develop a show that stands out from the competition.
To your success!
Lou Serrano
Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker
How To Get Your First Video Demo For Public Speakers
One essential tool you’ll need for booking speaking engagements is a video demo. Clients, event planners, and speakers bureaus all want to see you in action. They want to see you on stage sharing your message. They want to get a sense of your personality, and they want to see how the audience reacts to your presentation, but how do you book a gig so you can record your presentation, when nobody will book you without a video demo? It’s a Catch 22, so I’ll share with you a couple of ideas that will enable to you to go out and record your first video demo.
The first thing you can do is contact all your local Rotary clubs. These are unpaid engagements, but you will be allowed to speak for 20 to 30 minutes in front of a very appreciative audience. You can either hire a videographer or bring a friend along to video record your presentation. Just… Continue reading
Public Speaking – One Key Idea That Will Set You On The Right Path
Every business is designed to do one thing; solve the problems of other people. If you aren’t solving problems for others, you won’t be in business for very long. For example, if I have a leaking faucet, I’ll call a plumber who can fix it. Problem solved. If I need to sell my home, I’ll hire a realtor who can list my home, find a buyer, walk me through all the paperwork, and make sure everything gets filed correctly. Problem solved. If I’m having a party and I want to make sure my guests don’t get bored, I’ll hire entertainment such as a magician, comedian, band, or caricature artist. My guests are entertained, and my problem is solved. If you think your business is different, and you’re not there to solve a problem, you’re either fooling yourself, or you don’t have a viable business. The key to maximizing your marketing is to clearly identify the problem, and then convey your… Continue reading
My Promise To You in 2014
This is the first blog post of the year, and I want to wish you all a very happy New Year! Most people start the year by making New Year resolutions, and some people hate making New Year resolutions. I think of New Year resolutions as just another way of setting goals, and I’m a huge believer in setting goals and creating a plan for achieving those goals.
If you were to ask most people what kind of goals they’ve set for themselves, it doesn’t take a psychic or a mentalist to predict what they’re going to say. Usually it has to do with one of three things. The first is in regards to health. People want to lose weight, eat right, go to the gym, and create more vitality. The second has to do with finances. People want to create more income, save more money, pay off debt, and invest for the future. The third goal usually has something… Continue reading
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