Lou Serrano Marketing.com

If you want to create a synergy between minds to dramatically increase your business, create a MasterMind Group of like-minded individuals to inspire and propel each member of the group to new heights. Your group can consist of as little as two people or it can grow as large as you like. The key is to educate, inspire, and share information that will help all members of the group.

In one of the most influential books of all time on personal achievement, Think & Grow Rich, Napoleon Hill goes into detail about the Master Mind. If you haven’t already read this book, stop what you are doing and immediately purchase it. I also share my own ideas on the Master Mind Group in my marketing and business development course for magicians, The Real Secrets.

Magicians Joe Skilton and Lou Serrano at their weekly Master Mind Group meeting.

To your success!

Los Angeles Magician, Lou Serrano

Google loves video. Anytime Youtube offers to create a new video for me, I take them up on the offer. It certainly can’t hurt and it might even help generate new traffic to my websites.

Click on the video above. It took me less than five minutes to put together. Create your own video for free at www.youtube.com/searchstories.

To your Success!

Lou Serrano
Los Angeles Magician

I recently hit a plateau in my business and was unsure of what to do to get out of my slump. One of my clients gave me a wonderful piece of advice. He suggested I change gears. He compared his business to driving a stick shift car. You’re cruising along in second gear and you want to go faster, so you step on the gas. Eventually you can’t go any faster and you hit a plateau. The only way to go faster is to change gears.

The same is true of our business. We run our business in a certain way to grow our business, but eventually we all hit plateaus. It doesn’t matter how hard we work, or how much more we do, we just can’t seem to get past the plateau. The key is to change gears. We have to do something different. This is where the implementation of new ideas and strategies comes in. Sometimes we just need to shake things up.

If your ready to shake things up in your magic business, check out The Real Secrets by visiting www.SixFigureMagic.com.

Los Angeles Magician – Lou Serrano

In my opinion, the number one mistake magicians, entertainers, and other small business owners make is failing to keep in touch with our customers. Every year over half of my business comes from repeat clientele. These are people that hire me year after year, and they are pre-sold on my services, but the one thing we have to remember is that our customers do not buy from us when we want them to buy. They don’t buy from us when we are in need of cash flow. Instead, they buy from us when they want to buy. They hire us when they are in need of our services.

So how do we know when they are in need of our services? We really don’t. So it is our job to stay in touch with our customers. We can do that in a variety of different ways. We can send out monthly postcards and newsletters. Our newsletters can be sent through email or regular mail (I recommend doing both). If you are on a limited budget, you can start a blog and direct your customers to your blog. The best part is a blog costs nothing, It is free.

The most important point is to stay in touch with your clientele, so when they are in need of your services they know to call you and not your competition. If you follow this one tip, you will notice that over the years yours business will grow exponentially. If you want to know all the different ways I stay in touch with my clients, please check out www.SixFigureMagic.com.

Los Angeles Magician - Lou Serrano

What is the foundation for success? The answer is the same in the magic business as it is in any business. It’s also the same answer that you will get if you look at any relationship, whether it’s business or personal. Without the proper foundation everything that is built upon it is destined to fail.

Integrity – Doing what you say, when you say you’ll do it.

It’s all very simple. Everyday you make agreements with the people around you, your customers, clients, co-workers, family, and friends.

When you think about it, all broken relationships can be traced back to broken agreements, and it doesn’t matter if it’s a business relationship or a personal relationship. A person with integrity either keeps all their agreements or they make themselves accountable to their agreements. They do the things they say they are going to do, and they do them when they say they will do them.

People like to do business with others that they know, like, and trust. By living a life of integrity, you will develop relationships with people who would rather do business with you over anyone else.

Integrity doesn’t stop with the agreements we make with other people. It also includes the agreements we make with ourselves. You might ask yourself, “Am I on track with my goals this year? Am I creating the life that I want for myself?” If not, then before we blame the economy or some other factor, it is best to look within ourselves and start doing the things we say we’re going to do when we say we’re going to do them.

Build your business on a foundation of integrity and watch your business grow.

Excuse me while I stop writing, and start looking within. I just realized I have some serious commitments I have to keep with myself.

Los Angeles Magician – Lou Serrano